Business and Marketing BA/BSc
Study of how organisations operate and how marketing strategies shape customer relationships, combining business management with branding, consumer insight, and digital communication.
Is this for you?
This degree could suit you if you:
Are interested in business and branding
Enjoy creative and strategic thinking
Like understanding consumer behaviour
Want a career in marketing or business
Are both analytical and creative
Popular Career Fields
Advertising & Marketing
Business & Management
Retail & Commercial Design
Digital Media & Technology
Your Personality Might Be:
Creative thinker
Business & Management
Strategic mindset
Communication skills
What is it?
What is a Business and Marketing degree?
A Business and Marketing degree integrates core business knowledge with the creative and analytical skills of marketing.
You’ll learn how organisations function, make decisions, and compete in markets, while exploring how brands communicate, how customers behave, and how marketing campaigns are created and delivered.
The degree blends strategic thinking with practical, real-world marketing experience. Students study business modules such as management, finance, and operations alongside marketing topics like digital strategy, consumer behaviour, and branding.
It’s ideal for students who enjoy creative communication, problem-solving, and understanding how businesses connect with audiences.
Why study Business and Marketing?
If you are interested in both business strategy and the creative side of brand communication, this degree offers a versatile and engaging route.
It helps you understand:
How organisations develop and deliver value
How businesses market themselves in competitive environments
How consumer psychology shapes marketing decisions
How digital technology is transforming brand communication
How businesses build long-term customer relationships
The degree prepares students for roles across marketing, business management, and strategic decision-making.
Course Summary
Study of how organisations operate and how marketing strategies shape customer relationships, combining business management with branding, consumer insight, and digital communication.
What you'll study
Principles of business management and organisational strategy
Consumer behaviour and market research
Digital marketing, social media, and content creation
Branding, advertising, and communication strategy
Marketing analytics and performance measurement
Business operations, finance, and project management
Skills You'll Gain
A Business and Marketing degree helps you build both analytical and communication skills, including:
Marketing and communication skills – enabling you to create effective brand messages for different audiences.
Analytical and research ability – supporting evidence-based decision-making through market insight and data analysis.
Strategic thinking and problem-solving – helping you understand business challenges and develop useful solutions.
Digital marketing and content creation – allowing you to use online tools confidently for branding and promotion.
Teamwork and project management – preparing you to coordinate campaigns and work collaboratively in professional environments.
Pathways, Placements and Work Experience
CAREERS
Career Pathways
Graduates can pursue careers in:
Marketing and brand management
Digital and social media marketing
Business development and consultancy
Advertising and communications
Market research and consumer insight
E-commerce and retail strategy
Work Experiences & Placements
Opportunities may include:
Marketing agencies and creative studios
Social media, PR, or communications roles
In-house marketing teams
Market research companies
Start-ups and small businesses
Corporate business and management departments
Placement years, internships, and industry-linked projects are common.
Salary Profile
Coming soon
Qualifications, Personal Satement, What to do Next?
AM I ELIGIBLE?
Entry Requirements
A-levels or equivalent. Most universities accept a broad range of subjects. Business, Economics, Maths, English, Psychology, or Sociology are beneficial but not required.
Personal Statement Tips
Show enthusiasm for branding, business strategy, or consumer behaviour.
Mention any creative or business-related experiences (e.g., social media projects, business competitions, part-time work).
Reflect on a marketing campaign or brand you admire.
Highlight teamwork, creativity, communication, and analytical thinking.
What to do Next
Consider whether you prefer the creative (BA) or analytical (BSc) pathway.
Look for degrees offering a placement year or live industry briefs.
Start building a digital portfolio or marketing experience.
Follow business and marketing news to stay updated.
Wider Reading
This Is Marketing – Seth Godin
A modern and accessible guide to meaningful marketing and customer value.Contagious – Jonah Berger
A fascinating exploration of why ideas spread and what makes content engaging.Blue Ocean Strategy – W. Chan Kim & Renée Mauborgne
A strategic look at how businesses create new markets and differentiate themselves.Made to Stick – Chip & Dan Heath
An engaging book on why certain messages resonate and remain memorable.