Digital Marketing BA/BSc
Study of how organisations use digital tools, platforms, and data to reach audiences, build brands, and create impactful online marketing campaigns.
Is this for you?
This degree could suit you if you:
Are interested in social media and online marketing
Enjoy data and analytics
Like creativity and strategy
Want a career in digital marketing
Are tech-savvy
Popular Career Fields
Advertising & Marketing
Digital Media & Technology
E-commerce & Retail
Business & Management
Your Personality Might Be:
Tech-savvy
Digital Media & Technology
Data-driven
Trend-conscious
What is it?
What is a Digital Marketing degree?
A Digital Marketing degree focuses on the strategies, technologies, and analytical tools used to promote products, services, and ideas in an increasingly digital world.
You’ll learn how businesses use social media, search engines, content marketing, data analytics, and digital advertising to engage audiences and drive results. The programme blends creativity with technical skills, offering hands-on experience in campaign design, digital content creation, SEO, analytics tools, and customer journey mapping.
It prepares students for fast-growing careers in digital media, advertising, e-commerce, and brand communication.
Why study Digital Marketing?
If you're interested in social media, online content, branding, data-driven decisions, or the rapidly evolving digital landscape, this degree offers an exciting pathway.
It helps you understand:
How digital platforms shape customer behaviour
How to design engaging content and campaigns
How analytics and data inform marketing strategy
How brands build online presence and loyalty
How digital tools transform customer experiences
Digital Marketing is dynamic, creative, and highly relevant to modern business.
Course Summary
Study of how organisations use digital tools, platforms, and data to reach audiences, build brands, and create impactful online marketing campaigns.
What you'll study
Most Digital Marketing degrees cover topics such as:
Social media strategy and content creation
SEO, SEM, and website optimisation
Digital advertising and online campaign management
Marketing analytics, metrics, and data interpretation
Branding, storytelling, and creative communication
Consumer behaviour and digital customer journeys
Skills You'll Gain
A Digital Marketing degree helps you build both technical and creative skills, including:
Digital content creation – enabling you to design engaging visuals, videos, and written content for online platforms.
Data analytics and interpretation – helping you use metrics to evaluate performance and make strategic decisions.
SEO and online optimisation – supporting the visibility and effectiveness of websites and digital campaigns.
Creative communication skills – allowing you to craft compelling messages tailored to different audiences.
Campaign planning and management – equipping you to design, run, and evaluate digital marketing activity.
Pathways, Placements and Work Experience
CAREERS
Career Pathways
Digital Marketing graduates can work in:
Social media management
Digital advertising and paid media
SEO and content optimisation
E-commerce and online retail
Brand communication
Content creation and creative production
Data analytics and digital strategy
Work Experiences & Placements
Depending on your programme, opportunities may include:
Digital marketing agencies
Social media and content creation roles
E-commerce companies
PR, advertising, or communications teams
In-house marketing departments in any sector
Start-ups, SMEs, or creative organisations
Placement years and freelance opportunities are common in this field.
Salary Profile
Coming soon
Qualifications, Personal Satement, What to do Next?
AM I ELIGIBLE?
Entry Requirements
A-levels or equivalent. Most universities accept a broad range of subjects. Business, Marketing, Media Studies, English, Psychology, Maths, or Computing are beneficial.
Personal Statement Tips
Show enthusiasm for social media, digital trends, or online communication.
Mention creative or digital experiences (content creation, blogging, TikTok, design).
Reflect on digital campaigns or brands you admire.
Highlight creativity, analysis, adaptability, and communication skills.
What to do Next
Explore BA vs BSc pathways depending on creative or analytical strengths.
Start building a digital portfolio (content, campaigns, analytics).
Look for degrees with strong industry links or placement years.
Stay updated on digital trends, platforms, and emerging technologies.
Wider Reading
Digital Marketing For Dummies – Ryan Deiss & Russ Henneberry
A beginner-friendly guide to core digital marketing concepts and tools.Contagious – Jonah Berger
A fascinating look at why certain ideas and content spread online.Made to Stick – Chip & Dan Heath
An engaging exploration of what makes messages memorable and impactful.Hacking Growth – Sean Ellis & Morgan Brown
A practical text on data-driven digital experimentation and growth strategy.