Digital Media and Communications BA
Study of how digital platforms shape communication and creativity, combining media analysis, digital production, and communication skills to prepare you for careers in content creation, media, marketing, and online communication.
Is this for you?
This degree could suit you if you:
Are interested in digital communication
Enjoy social media and online platforms
Like both creative and analytical work
Want a career in media or marketing
Are tech-savvy
Popular Career Fields
Digital Media & Technology
Advertising & Marketing
Public Relations
Media & Broadcasting
Your Personality Might Be:
Digitally fluent
Advertising & Marketing
Platform-aware
Creative thinker
What is it?
What Is a Digital Media and Communications Degree?
Digital Media and Communications explores how people and organisations communicate using digital tools such as social media, video, online platforms, and interactive technologies. You will analyse media trends, understand communication theory, and learn practical digital skills such as filming, editing, writing, and content creation.
Why Study Digital Media and Communications?
If you enjoy working with technology, creating content, or understanding how digital spaces influence behaviour, this degree offers a flexible and modern pathway into creative and communication-focused roles. It suits students who want a mix of theory, creativity, and hands-on digital skills.
Course Summary
Study of how digital platforms shape communication and creativity, combining media analysis, digital production, and communication skills to prepare you for careers in content creation, media, marketing, and online communication.
What you'll study
Most Digital Media and Communications degrees cover:
Digital communication and online culture
Social media platforms and strategy
Video and audio production
Media theory and communication studies
Digital storytelling and content creation
Research methods and audience analysis
Branding and visual communication
You may specialise in areas such as multimedia journalism, digital marketing, public relations, web design, podcasting, or influencer culture.
Skills You'll Gain
A Digital Media and Communications degree helps you build creative and analytical skills, which might include:
Digital Content Creation – producing multimedia content for social, web, and interactive platforms.
Media Analysis – evaluating how digital media shapes communication, culture, and audiences.
Communication Strategy – planning effective messaging across digital and traditional channels.
Audience Engagement – understanding user behaviour and tailoring content to maximise impact.
Technical Media Skills – working with video, audio, graphics, and web tools.
Explore Uni Open Days
Pathways, Placements and Work Experience
CAREERS
Career Pathways
After graduation, you can work in:
Digital media and content production
Social media and online communication
Marketing and public relations
Journalism and digital publishing
Creative and cultural industries
Work Experiences & Placements
Many universities offer placements or industry partnerships with:
Digital marketing agencies
Media and creative companies
PR and communications teams
Social media and content studios
Cultural and community organisations
These placements help you develop a professional portfolio and gain practical experience.
Salary Profile
Coming soon
Qualifications, Personal Satement, What to do Next?
AM I ELIGIBLE?
Entry Requirements
A-levels or equivalent. Most universities accept a broad range of subjects. Media Studies, English, Sociology, Psychology, Computing, or Business are beneficial.
Personal Statement Tips
Explain your interest in digital media and communication
Mention any experience in social media, filming, editing, or writing
Highlight creativity, curiosity, and communication skills
Show awareness of online trends, digital culture, or emerging technologies
Some universities may request a small portfolio or writing sample.
What to do Next
Explore digital content creation such as videos, blogs, or podcasts
Practise using editing or design tools
Stay updated on social media trends and online communication
Attend open days to explore digital labs and studio spaces
Wider Reading
Digital Marketing Strategy — Simon Kingsnorth
An accessible overview of digital channels, analytics, and planning content.The SOSTAC® Guide to Your Perfect Digital Marketing Plan — PR Smith
A practical framework for creating and managing digital communication strategies.Contagious: Why Things Catch On — Jonah Berger
Explores why people share content and what makes digital media spread.The Big Book of Social Media — Robert Fine (ed.)
Case studies and insights into effective content, platforms, and engagement.Thinking with Type — Ellen Lupton
A fundamental guide to typography and visual communication for digital creators.