Digital Media BA
Explore how digital content is made, designed, and shared, developing creative, technical, and communication skills for careers in media, design, and online storytelling.
Is this for you?
This degree could suit you if you:
Are interested in online content and media
Enjoy creative and technical work
Like working with digital platforms
Want a career in digital industries
Are adaptable and creative
Popular Career Fields
Digital Media & Technology
Advertising & Marketing
Media & Broadcasting
Creative & Design Industries
Your Personality Might Be:
Tech-savvy
Advertising & Marketing
Digitally native
Innovation-focused
What is it?
What Is a Digital Media Degree?
Digital Media explores how we use digital tools to create content, communicate ideas, and shape online experiences. You will study design, storytelling, social media, video, interactive media, and emerging technologies.
Why Study Digital Media?
If you enjoy being creative, using technology, and understanding how people engage with online content, this degree offers a flexible route into some of the fastest growing creative industries. It suits students who want a practical, future-focused course with a mix of design, media production, and digital skills.
Course Summary
Explore how digital content is made, designed, and shared, developing creative, technical, and communication skills for careers in media, design, and online storytelling.
What you'll study
Most Digital Media degrees cover:
Digital design and visual communication
Video and audio production
Interactive media and web design
Social media and digital culture
Content creation and storytelling
User experience and interface design
Emerging technologies such as VR or AR
Later in your degree, you may specialise in areas such as animation, digital marketing, game design, coding for media, or digital publishing.
Skills You'll Gain
A Digital Media degree helps you build both creative and technical skills, including:
Multimedia Content Creation – producing graphics, video, audio, and interactive media.
Digital Design Skills – using creative software for web, social, and visual design projects.
User Experience Awareness – understanding how audiences engage with digital platforms and interfaces.
Storytelling & Communication – crafting compelling digital narratives for various media formats.
Technical Production Skills – working with editing tools, animation, and web or media technologies.
Explore Uni Open Days
Pathways, Placements and Work Experience
CAREERS
Career Pathways
After graduation, you can work in:
Digital content creation
Web and digital design
Marketing, branding, and social media
Video and multimedia production
Creative and digital agencies
Work Experiences & Placements
Many courses include placements or industry briefs with:
Media and creative agencies
TV, video, or film companies
Marketing and social media teams
Digital design studios
Technology and interactive media firms
These opportunities help you develop practical experience and build a strong digital portfolio.
Salary Profile
Coming soon
Qualifications, Personal Satement, What to do Next?
AM I ELIGIBLE?
Entry Requirements
A-levels or equivalent. Most universities accept a broad range of subjects. Media Studies, Art, English, Film Studies, Computing, or Sociology are beneficial.
Personal Statement Tips
Explain why digital creativity interests you.
Mention any experience in design, editing, coding, or content creation.
Highlight creativity, communication, and technical curiosity.
Show awareness of trends in digital culture and online media.
Some universities may ask for an interview or portfolio review.
What to do Next
Build a portfolio through personal projects, editing, design, or online content.
Experiment with digital tools such as Adobe Creative Cloud or free alternatives.
Visit open days to explore studios and digital labs.
Follow trends in social media, design, and digital storytelling.
Wider Reading
Don't Make Me Think by Steve Krug – Understanding user experience and design.
Creative Confidence by Tom and David Kelley – How to think and work creatively.
How to Shoot Video That Doesn’t Suck by Steve Stockman – Practical guide to better video creation.
The Art of Digital Storytelling by Mark Dunford and Tricia Jenkins – Exploring storytelling for digital platforms.