Marketing & Public Relations BA
Study of how organisations build their brand, communicate with audiences, and promote products or messages, combining marketing strategy with public relations skills for careers in media, business, and creative industries.
Is this for you?
This degree could suit you if you:
Enjoy communication and branding
Are interested in PR and marketing
Like working with people
Want a career in media or communications
Are creative and strategic
Popular Career Fields
Advertising & Marketing
Public Relations
Digital Media & Technology
Branding & Communications
Your Personality Might Be:
Strategic communicator
Public Relations
Creative thinker
Brand-aware
What is it?
What Is a Marketing and Public Relations Degree?
Marketing and Public Relations brings together two connected areas. Marketing focuses on understanding audiences, promoting products or services, and shaping consumer behaviour. Public Relations focuses on managing reputation, communicating clearly, and building positive relationships with the public and media. Together, they provide a complete foundation in communication and strategy.
Why Study Marketing and Public Relations?
If you enjoy creativity, planning, communication, or understanding why people make decisions, this degree offers a flexible route into many industries. It suits students who want a blend of creative thinking, analytical skills, and digital communication.
Course Summary
Study of how organisations build their brand, communicate with audiences, and promote products or messages, combining marketing strategy with public relations skills for careers in media, business, and creative industries.
What you'll study
Most degrees cover:
Marketing theory and consumer behaviour
Public relations and media communication
Digital marketing and social media
Branding and visual communication
Campaign planning and strategy
Writing for media and content creation
Event management and promotion
Later in your degree, you may specialise in areas such as advertising, influencer marketing, corporate communications, international marketing, or crisis management.
Skills You'll Gain
This degree helps you build creative, strategic, and communication skills, which could include:
Brand Communication – crafting clear, engaging messages that strengthen brand identity.
Campaign Development – planning and executing marketing and PR campaigns across multiple platforms.
Digital Marketing Skills – creating social media content, analysing engagement, and managing online presence.
Public Relations Strategy – building media relationships, writing press materials, and managing reputation.
Audience Insight – understanding target markets and tailoring messages to influence behaviour.
Pathways, Placements and Work Experience
CAREERS
Career Pathways
After graduation, you can work in:
Marketing and brand management
Public relations and communications
Social media and digital marketing
Advertising and content creation
Events and media strategy
Many graduates also move into business development, consultancy, or creative agency roles.
Work Experiences & Placements
Many universities offer placements or industry projects with:
PR agencies
Marketing departments
Creative and digital media firms
Charities or non-profit organisations
Corporate communications teams
Placements help you build your portfolio and professional experience.
Salary Profile
Coming soon
Qualifications, Personal Satement, What to do Next?
AM I ELIGIBLE?
Entry Requirements
A-levels or equivalent. Most universities accept a broad range of subjects. Business, Marketing, English, Media Studies, Psychology, or Sociology are beneficial.
Personal Statement Tips
Explain why you are interested in marketing and communication
Mention any experience managing social media, promoting events, or creating content
Highlight creativity, organisation, teamwork, and problem solving
Show awareness of how marketing and PR influence public opinion and behaviour
Interviews are optional and depend on the university.
What to do Next
Build experience by managing social media for a school club or project
Volunteer to promote events or help with fundraising campaigns
Start a blog or create digital content to practise communication skills
Attend open days to compare course facilities and industry links
Wider Reading
The New Rules of Marketing & PR — David Meerman Scott
A modern, practical guide to digital marketing and content-driven PR that’s useful for campaigns and engagement.Spin Sucks — Gini Dietrich
Clear overview of modern PR practice including reputation management and crisis handling. (Recommended PR reading in professional lists.)Public Relations and the Social Web — David Phillips & Philip Young
Introduction to PR strategies in the digital era and how social platforms change communications.Marketing Communications: Integrating Offline and Online — Paul Russell Smith & Ze Zook
Intro to traditional and digital marketing communication concepts with real examples.Contagious: Why Things Catch On — Jonah Berger
A highly readable explanation of why some ideas and content spread — ideal foundational reading for modern marketing strategy.