
Social Media & Digital Marketing BA
Study of how brands use digital platforms to promote products and connect with audiences, combining creativity, communication, and data analysis to prepare you for careers in marketing, social media, and digital content.
Is this for you?
This degree could suit you if you:
Are interested in social media
Enjoy content creation
Like marketing and branding
Want a career in digital marketing
Are creative and analytical
Popular Career Fields
Digital Media & Technology
Advertising & Marketing
E-commerce & Retail
Branding & Communications
Your Personality Might Be:
Digitally native
Advertising & Marketing
Data-driven
Trend-conscious
What is it?
What Is a Social Media and Digital Marketing Degree?
This degree explores how marketing works in the digital world. You will study social media strategy, online advertising, content creation, brand management, and analytics. The course blends creative marketing approaches with practical digital skills like video creation, web content, and campaign design.
Why Study Social Media and Digital Marketing?
If you enjoy working online, creating content, analysing digital trends, or understanding how people behave on social platforms, this degree is a strong career pathway. It suits students who want to combine creativity with strategy, communication, and technology.

Course Summary
Study of how brands use digital platforms to promote products and connect with audiences, combining creativity, communication, and data analysis to prepare you for careers in marketing, social media, and digital content.
What you'll study
Most courses cover:
Social media strategy and management
Digital marketing principles
Content creation and visual storytelling
Consumer behaviour and audience research
Data analytics and performance measurement
Online advertising and campaign design
Branding and digital communication
You may choose areas such as influencer marketing, video editing, digital journalism, search engine optimisation, global marketing, or e-commerce.
Explore Similar Courses
Skills You'll Gain
This degree helps you build creative, analytical, and technical skills, and could include:
Content Creation – producing engaging visuals, videos, and written posts for digital platforms.
Digital Campaign Strategy – planning and executing targeted marketing campaigns across social media.
Analytics & Insights – using data tools to track performance and optimise content.
SEO & Online Visibility – improving search ranking and discoverability through strategic optimisation.
Audience Engagement – building online communities and managing brand interactions effectively.
Explore Uni Open Days

Pathways, Placements and Work Experience
CAREERS
Career Pathways
Social Media Manager - Social media manager, social media strategist, social content manager, community manager
Digital Marketing Manager - Digital marketing manager, online marketing manager, digital strategist, performance marketing manager
Social Media Strategist - Social media strategist, social strategy lead, digital engagement strategist, social planning manager
Content Creator - Content creator, social content creator, digital content producer, platform content specialist
Community Manager - Community manager, online community manager, social community lead, engagement manager
Influencer Marketing Manager - Influencer marketing manager, creator partnerships manager, influencer strategist, ambassador program manager
Social Media Analyst - Social media analyst, social insights analyst, social listening specialist, social data analyst
Digital Campaign Manager - Digital campaign manager, social campaign manager, paid social specialist, integrated digital manager
Work Experiences & Placements
Many universities offer placements or industry links with:
Digital marketing agencies
PR and communications teams
Social media departments
Creative studios and media companies
Start ups, brands, charities, and influencers
These placements help you gain practical experience and build a strong portfolio.
Salary Profile
Coming soon

Qualifications, Personal Satement, What to do Next?
AM I ELIGIBLE?
Entry Requirements
A-levels or equivalent. Most universities accept a broad range of subjects. Business, Marketing, Media Studies, English, Psychology, Computing, or Sociology are beneficial.
Personal Statement Tips
Explain your interest in social media, marketing, or digital culture
Mention any experience managing social accounts or creating content
Highlight creativity, communication, and analytical skills
Show awareness of digital trends and audience behaviour
Some universities may ask for a small portfolio.
What to do Next
Build your own digital projects or social accounts
Practise editing tools, graphic design, and video creation
Take part in school or community marketing campaigns
Attend open days to explore facilities and digital labs
Wider Reading
Digital Marketing Strategy — Simon Kingsnorth
UK-accessible intro to digital channels, analytics, and campaign planning.The SOSTAC® Guide to Your Perfect Digital Marketing Plan — PR Smith
A planning framework used in UK marketing courses.Contagious: Why Things Catch On — Jonah Berger
Helps understand why content spreads — useful for social and digital strategy.The Big Book of Social Media — Robert Fine (ed.)
Case studies and insights on social media practice and trends.Organic Social Media — Jenny Li Fowler
Practical intro to managing social platforms without paid media.
All Degree Courses
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Meteorology and Climate Science BSc
Study of the atmosphere, weather systems, and climate - from storm forecasting and ocean-atmosphere interactions to climate modelling and environmental change.
Computer Animation BA/BSc
Learn how to create animated characters, environments and visual effects using digital tools. Develop creative and technical skills for animation, games, film and interactive media.
Cinematography BA/BSc
Study the art and craft of visual storytelling for film and television. Learn how camera, lighting and composition shape mood, narrative and meaning on screen.
Culinary Arts Management BA/BSc
Study of professional cookery, food culture, and hospitality management, combining culinary skills with business, leadership, and operational knowledge for careers in the food industry.
Equine Studies BSc/BA
Study of horse science, management, behaviour, and welfare, combining practical equine experience with scientific and business understanding of the equine industry.
Spanish BA
Study of the Spanish language, cultures, histories, and societies of Spain and the Spanish-speaking world, combining language learning with cultural, historical, and social analysis.
Russian BA
Study of the Russian language alongside Russian history, culture, politics, and society, developing advanced language skills and deep regional understanding.
Arabic BA
Study of the Arabic language and the cultures, histories, and societies of the Arab world, developing advanced language skills alongside deep cultural, political, and historical understanding.
Chinese BA
Study of the Chinese language, culture, history, and society, developing advanced language skills alongside deep cultural, political, and global understanding of China and the Chinese-speaking world.
Italian BA
Study of the Italian language, culture, history, and society, developing advanced language skills alongside a deep understanding of Italy’s cultural and global influence.
Translation Studies BA
Study of how meaning is transferred between languages and cultures, exploring translation theory, practical language skills, and the social, cultural, and professional contexts of translation.
German BA
Study of the German language, culture, history, and society, developing advanced language skills alongside intercultural understanding and critical analysis.
French BA
Study of the French language, culture, history, and society, developing advanced language skills alongside deep cultural and global understanding.
Musical Theatre BA
Study of acting, singing, and dance for the stage, developing performance, creative, and professional skills for careers in musical theatre and the wider performing arts industry.
Music Performance BA
Study of musical performance, technique, and artistry, developing your skills as a performer while gaining a deep understanding of music, practice, and the professional music industry.
Popular Music BA/BMus
Study of contemporary music creation, performance, production, and the music industries, focusing on popular genres and real-world creative practice.
Dance & Musical Theatre BA
Study of dance, acting, and singing for performance, combining technical training with creative development.
Dance BA
Study of dance as an artistic, physical, and cultural practice, combining performance, choreography, technique, and critical reflection to develop expressive, creative, and professional dancers.
Acting BA
Study of performance, character, voice, and movement, developing the practical, creative, and professional skills needed for acting across stage, screen, and digital media.
English and Drama BA
Study of literature, performance, and dramatic expression, combining critical analysis of texts with practical and theoretical approaches to theatre and performance.
Theatre and Performance BA
Study of live performance, theatre-making, and contemporary performance practices, exploring acting, directing, devising, and performance theory through practical and critical work.
Drama BA
Study of performance, theatre-making, and dramatic texts, exploring how stories are created, staged, and experienced through acting, directing, design, and critical analysis.
Sound Production BA/BSc
Study of sound recording, editing, mixing, and production for music, film, television, games, and digital media, combining creative practice with technical expertise.
Editing and Post-Production BA
Study of how film, television, and digital media are shaped after filming, focusing on editing, sound, visual effects, colour grading, and post-production workflows that bring stories to life.
Graphic Design BA
Study how to communicate ideas visually using typography, color, layout, and digital tools to create everything from branding and packaging to websites and social media content.
Painting BA
Study of painting as a creative, conceptual, and expressive practice, exploring traditional and contemporary approaches to image-making through studio-based learning and critical enquiry.
Ceramics BA
Study of clay, materials, form, and surface, exploring ceramic practice as both an artistic and design discipline through hands-on making, experimentation, and critical reflection.
Photography BA
Study of photographic practice, visual storytelling, and image-making, exploring photography as both an artistic medium and a professional tool for communication and creative expression.
Fine Art: Printmaking BA
Study of traditional and contemporary printmaking practices, exploring image-making, process, materiality, and concept through experimental and fine art approaches.
Fine Art: Drawing BA
Study of drawing as both a traditional and contemporary art practice, exploring mark-making, observation, experimentation, and conceptual thinking as central tools for visual expression.
Fine Art: Sculpture BA
Study of three-dimensional art-making, exploring form, space, materials, and meaning through traditional and contemporary sculptural practices.
Fine Art BA
Study of visual art practice and theory, exploring creativity, experimentation, and critical thinking through making, research, and reflection across a range of artistic media.
Fashion Textiles BA
Study of the design, development, and creation of fabrics and materials used in the fashion industry, combining artistic creativity with technical processes and material innovation.
Fashion Marketing BA
Study of branding, consumer behaviour, digital strategy, and communications within the global fashion industry, combining creative insight with business and marketing expertise.
Fashion Design BA
Study of clothing and accessory design, combining creativity, technical skill, and industry awareness to develop original fashion concepts and collections.
Furniture & Product Design BA
Study of how functional objects and furniture are designed, developed, and manufactured, combining creativity, craftsmanship, materials knowledge, and user-centred design.
Illustration BA
Study of visual storytelling, image-making, and creative communication, developing your ability to convey ideas, narratives, and concepts through drawing, digital media, and visual experimentation.
Industrial Design BA/BSc
Study of how products are designed, developed, and manufactured, combining creativity, technology, and user-centred thinking to create functional, innovative, and sustainable objects.
Music Technology BA/BSc
Study of how music is created, recorded, produced, and performed using modern technology, combining creativity with technical and scientific understanding of sound.
Automotive and Transport Design BA
Study of vehicle and transport design, combining creativity, engineering awareness, and user-centred thinking to shape how people move in the future.
Textile Design BA
Study of fabric design, surface pattern, materials, and processes, combining creativity, technical skill, and visual research to design textiles for fashion, interiors, and products.
Fashion Buying BA
Study of how fashion products are selected, sourced, and sold, combining trend analysis, consumer behaviour, business strategy, and commercial decision-making within the global fashion industry.
Costume Design BA
Study of costume creation for performance, film, television, and digital media, combining historical research, design theory, and practical garment construction to bring characters and stories to life.
Biotechnology BSc
Study of how biological systems, organisms, and molecular processes can be applied to develop technologies and products that improve health, industry, agriculture, and the environment.
Animal Biology BSc
Study of animal life from cells to ecosystems, exploring how animals function, develop, evolve, and interact with their environments.
Zoology BSc
Study of animals, their biology, behaviour, evolution, and interactions with ecosystems, exploring life from genes to whole populations in natural and human-influenced environments.
Cognitive Science BSc
Study of the mind and intelligent behaviour, combining psychology, neuroscience, computer science, linguistics, and philosophy to understand how humans and machines think, learn, and make decisions.
Natural Sciences BSc
Study of the fundamental laws governing matter, energy, space, and time, forming the foundation of modern science and technology.
Physics BSc
Study of the fundamental laws governing matter, energy, space, and time, developing mathematical, experimental, and analytical skills to understand the physical universe.
Astrophysics BSc
Study of the physics of the universe, exploring stars, galaxies, black holes, planets, and the fundamental laws that govern space and time.
Biological Sciences BSc
Study of living organisms and biological systems, exploring life from molecules and cells to organisms, populations, and ecosystems through scientific investigation.
Biochemistry BSc
Study of the chemical processes that underpin life, exploring how molecules, enzymes, and metabolic pathways control biological systems.
Microbiology BSc
If you're curious about how bacteria, viruses, and microorganisms shape the world, from human health to food production, a microbiology degree could be a great fit.
Biology BSc
Study of living organisms and biological processes, exploring life from molecules to ecosystems through scientific investigation and experimentation.
Sport and Exercise Sciences BSc
Study of how the human body responds and adapts to physical activity, exploring performance, health, and wellbeing through scientific analysis of movement, physiology, psychology, and biomechanics.
Philosophy, Politics and Economics (PPE) BA/BSc
Study of ideas, power, and resources, combining philosophy, politics, and economics to analyse complex social, political, and ethical issues in the modern world.
Theology & Religious Studies BA
Study of religious beliefs, practices, texts, and traditions, exploring how religion shapes cultures, ethics, history, and contemporary society across the world.
Game Design BA/BSc
Study of how digital and interactive games are designed, developed, and experienced, combining creativity, storytelling, technology, and player-focused design.
Fire & Rescue Services Management BA
Study of fire and rescue operations, emergency management, leadership, and public safety, preparing you for management and leadership roles within fire and rescue services and related emergency organisations.
Professional Policing BA/BSc
Study of policing, criminal justice, law, and public protection, preparing you for a career in policing through nationally recognised, evidence-based professional training.
Genetics BSc
Study of genes, DNA, and heredity, exploring how genetic information is stored, expressed, and altered, and how this shapes organisms, health, evolution, and disease.
Sports Coaching & Education BA/BSc
Study of coaching theory, physical education, learning, and athlete development, combining sport science with educational practice to support performance, participation, and wellbeing.
Liberal Arts BA
Study of a broad range of subjects across the humanities, social sciences, and sciences, encouraging interdisciplinary thinking, intellectual flexibility, and independent learning.
Classics BA
Study of the ancient Greek and Roman worlds, exploring their literature, history, philosophy, art, politics, and lasting influence on Western culture and modern society.
East Asian Studies BA
Study of the histories, cultures, politics, and societies of East Asia, focusing on countries such as China, Japan, Korea, and their global influence through interdisciplinary perspectives.
American Studies BA
Study of the history, culture, politics, and society of the United States, exploring American identity, power, diversity, and global influence through interdisciplinary perspectives.
African Studies BA
Study of the histories, cultures, politics, and societies of Africa, exploring the continent’s diversity, global connections, and contemporary challenges through interdisciplinary perspectives.
Childhood & Youth Development BA/BSc
Study of how children and young people grow, learn, and experience the world, exploring development, wellbeing, education, social influences, and the support systems that help them thrive from early childhood through adolescence.
Special & Inclusive Education BA/BSc
Study of how to support children & young people with diverse learning needs, focusing on inclusion, SEND (Special Educational Needs and Disabilities), accessibilityand child dev.
Early Childhood Studies BA
Study of how young children grow, learn, and develop, exploring early education, play, wellbeing, and the social, cultural, and policy factors shaping the lives of children from birth to age eight.
Primary Teaching (with QTS) BA/BSc
A professional degree that prepares you to teach children aged 5–11, combining academic study with practical school placements and leading to Qualified Teacher Status (QTS).
Education Studies BA/BSc
Study of the foundations of education, exploring how people learn, how schools and systems operate, and how social, psychological, political, and cultural factors shape educational experiences.
Education BA/BSc
Study of how people learn and how educational systems operate, exploring teaching, child development, learning theories, policy, and the wider social and cultural factors that shape education.
Business and Marketing BA/BSc
Study of how organisations operate and how marketing strategies shape customer relationships, combining business management with branding, consumer insight, and digital communication.
Fashion Business & Management BA/BSc
Study of how the fashion industry operates, combining creativity with commercial strategy to understand branding, product development, supply chains, marketing, and the business decisions behind fashion brands.
Retail Management BA/BSc
Study of how retail businesses operate, focusing on customer experience, merchandising, buying, supply chain, store operations, leadership, and the strategic management of retail environments.
Tourism Management BA/BSc
Study of how the tourism industry operates, focusing on travel, destination management, sustainable development, customer experience, and the business strategies behind global tourism services.
Event Management BA/BSc
Study of how events are planned, designed, delivered, and evaluated, covering the creative, logistical, and business skills needed to run successful events in sectors like entertainment, corporate, cultural, and hospitality.
Hospitality Management BA/BSc
Study of how hospitality businesses operate, focusing on customer experience, service quality, operations, leadership, and the strategic management of hotels, restaurants, events, and tourism services.
Business Psychology BA/BSc
Study of how human behaviour influences the workplace, exploring motivation, leadership, decision-making, and organisational culture to improve performance, wellbeing, and business outcomes.
Banking and Finance BSc
Study of how financial institutions operate, how money flows through economies, and how businesses and individuals make financial decisions in global markets.
Economics & Management BA/BSc
Study of how individuals and organisations make decisions, combining economic theory with real-world management practices to understand markets, strategy, leadership, and organisational behaviour.
Business Economics BA/BSc
Study of how economic principles are applied to real-world business decisions, markets, industries, and organisational strategy, combining analytical economics with practical business insight.
Accounting & Finance BA/BSc/BAcc
Study of how organisations record, analyse, and manage money, combining the technical skills of accounting with the strategic insights of financial management, investment, and economic decision-making.
Accounting BA/BSc/BAcc
Study of how financial information is recorded, analysed, and communicated, providing the technical and professional skills needed to support organisations, decision-making, and financial management.
Digital Marketing BA/BSc
Study of how organisations use digital tools, platforms, and data to reach audiences, build brands, and create impactful online marketing campaigns.
Marketing BA/BSc
Study of how organisations understand customers, create value, and communicate effectively through branding, digital media, strategy, and market insight.
Entrepreneurship & Innovation BA/BSc
Study of how new ideas, businesses, and products are developed, exploring creativity, opportunity recognition, business start-up processes, and the mindset required to drive innovation in any sector.
Business & Management Studies BA/BSc
Study of core business principles and management practices, exploring how organisations make decisions, manage people and resources, and operate in competitive global markets.
International Business BA/BSc
Study of how businesses operate across borders, exploring global markets, international strategy, cultural differences, and the challenges of managing organisations in a rapidly changing global economy.
Management BA/BSc
Study of how organisations and teams are led, structured, and developed, focusing on decision-making, strategy, people management, and the dynamic challenges of modern workplaces.
Business Administration BA/BSc
Study of how organisations are structured and managed, focusing on business operations, leadership, strategic planning, and the coordination of key functions that keep companies running effectively.
Business Management BA/BSc
Study of how organisations operate, make decisions, and create value, exploring key functions such as leadership, strategy, marketing, finance, people management, and operations.
Modern Languages BA
Study of one or more modern languages alongside the cultures, histories, and societies in which they are spoken, developing advanced communication skills and intercultural understanding.
History BA
Study of past societies, cultures, events, and ideas, exploring how people lived, how power worked, and how historical change shapes the world today.
Philosophy BA
Study of the fundamental questions and ideas that shape human thought, exploring concepts such as knowledge, morality, consciousness, reality, and the nature of human existence.






























































































































































