Social Media & Digital Marketing BA
Study of how brands use digital platforms to promote products and connect with audiences, combining creativity, communication, and data analysis to prepare you for careers in marketing, social media, and digital content.
Is this for you?
This degree could suit you if you:
Are interested in social media
Enjoy content creation
Like marketing and branding
Want a career in digital marketing
Are creative and analytical
Popular Career Fields
Digital Media & Technology
Advertising & Marketing
E-commerce & Retail
Branding & Communications
Your Personality Might Be:
Digitally native
Advertising & Marketing
Data-driven
Trend-conscious
What is it?
What Is a Social Media and Digital Marketing Degree?
This degree explores how marketing works in the digital world. You will study social media strategy, online advertising, content creation, brand management, and analytics. The course blends creative marketing approaches with practical digital skills like video creation, web content, and campaign design.
Why Study Social Media and Digital Marketing?
If you enjoy working online, creating content, analysing digital trends, or understanding how people behave on social platforms, this degree is a strong career pathway. It suits students who want to combine creativity with strategy, communication, and technology.
Course Summary
Study of how brands use digital platforms to promote products and connect with audiences, combining creativity, communication, and data analysis to prepare you for careers in marketing, social media, and digital content.
What you'll study
Most courses cover:
Social media strategy and management
Digital marketing principles
Content creation and visual storytelling
Consumer behaviour and audience research
Data analytics and performance measurement
Online advertising and campaign design
Branding and digital communication
You may choose areas such as influencer marketing, video editing, digital journalism, search engine optimisation, global marketing, or e-commerce.
Skills You'll Gain
This degree helps you build creative, analytical, and technical skills, and could include:
Content Creation – producing engaging visuals, videos, and written posts for digital platforms.
Digital Campaign Strategy – planning and executing targeted marketing campaigns across social media.
Analytics & Insights – using data tools to track performance and optimise content.
SEO & Online Visibility – improving search ranking and discoverability through strategic optimisation.
Audience Engagement – building online communities and managing brand interactions effectively.
Pathways, Placements and Work Experience
CAREERS
Career Pathways
After graduation, you can work in:
Digital marketing
Social media management
Content creation and digital production
Advertising and communications
Brand management
Work Experiences & Placements
Many universities offer placements or industry links with:
Digital marketing agencies
PR and communications teams
Social media departments
Creative studios and media companies
Start ups, brands, charities, and influencers
These placements help you gain practical experience and build a strong portfolio.
Salary Profile
Coming soon
Qualifications, Personal Satement, What to do Next?
AM I ELIGIBLE?
Entry Requirements
A-levels or equivalent. Most universities accept a broad range of subjects. Business, Marketing, Media Studies, English, Psychology, Computing, or Sociology are beneficial.
Personal Statement Tips
Explain your interest in social media, marketing, or digital culture
Mention any experience managing social accounts or creating content
Highlight creativity, communication, and analytical skills
Show awareness of digital trends and audience behaviour
Some universities may ask for a small portfolio.
What to do Next
Build your own digital projects or social accounts
Practise editing tools, graphic design, and video creation
Take part in school or community marketing campaigns
Attend open days to explore facilities and digital labs
Wider Reading
Digital Marketing Strategy — Simon Kingsnorth
UK-accessible intro to digital channels, analytics, and campaign planning.The SOSTAC® Guide to Your Perfect Digital Marketing Plan — PR Smith
A planning framework used in UK marketing courses.Contagious: Why Things Catch On — Jonah Berger
Helps understand why content spreads — useful for social and digital strategy.The Big Book of Social Media — Robert Fine (ed.)
Case studies and insights on social media practice and trends.Organic Social Media — Jenny Li Fowler
Practical intro to managing social platforms without paid media.