Social Media Management BA/BSc
Study of how social media platforms are used to create content, build brands, and engage audiences, combining creativity, analytics, and communication skills to prepare you for careers in digital marketing, content creation, and online communication.
Is this for you?
This degree could suit you if you:
Enjoy social media platforms
Like creating and managing content
Are interested in branding
Want a career in digital media
Are organised and creative
Popular Career Fields
Digital Media & Technology
Advertising & Marketing
E-commerce & Retail
Public Relations
Your Personality Might Be:
Platform-savvy
Advertising & Marketing
Data-aware
Community-focused
What is it?
What Is a Social Media Management Degree?
Social Media Management focuses on the tools, strategies, and techniques used to run successful social media accounts. You will study digital content creation, audience engagement, branding, analytics, and online communication. Some courses have a more technical or data-focused approach which leads to a BSc route.
Why Study Social Media Management?
If you enjoy creating content, analysing trends, and understanding how people behave online, this degree offers a direct route into one of the fastest growing career areas. It suits students who are creative, organised, and comfortable using technology.
Course Summary
Study of how social media platforms are used to create content, build brands, and engage audiences, combining creativity, analytics, and communication skills to prepare you for careers in digital marketing, content creation, and online communication.
What you'll study
Most Social Media Management degrees cover:
Social media strategy and planning
Content creation for digital platforms
Brand communication and digital storytelling
Audience engagement and community management
Analytics, insights, and performance tracking
Digital marketing fundamentals
Influencer culture and online identities
You may choose areas such as video editing, photography, advertising, digital journalism, online reputation management, or campaign development.
Skills You'll Gain
A Social Media Management degree helps you build creative, communication, and technical skills, which could include:
Content Creation – producing engaging posts, graphics, videos, and stories for multiple platforms.
Analytics & Insights – interpreting social media data to track performance and guide strategy.
Digital Strategy – planning effective campaigns to grow reach, engagement, and brand awareness.
Community Management – interacting with audiences, handling feedback, and building online communities.
Platform Expertise - understanding algorithms, trends, and best practices across major social networks.
Pathways, Placements and Work Experience
CAREERS
Career Pathways
Social media management
Digital marketing
Content creation and digital production
Public relations and communications
Brand management
Work Experiences & Placements
Many universities offer placements or partnerships with:
Digital marketing agencies
PR and communications teams
Social media and creative content companies
Brands, influencers, and online creators
Charities, community groups, and start-ups
These opportunities help build experience and confidence in managing live accounts.
Salary Profile
Coming soon
Qualifications, Personal Satement, What to do Next?
AM I ELIGIBLE?
Entry Requirements
A-levels or equivalent. Most universities accept a broad range of subjects. Business, Marketing, Media Studies, English, Psychology, Computing, or Communications are beneficial.
Personal Statement Tips
Explain your interest in social media and digital communication
Mention any content creation experience, such as TikTok, Instagram, YouTube, or blogs
Highlight creativity, organisation, writing skills, and analytical thinking
Show awareness of trends, audience behaviour, and digital culture
Some courses may ask to see a portfolio of content.
What to do Next
Build your own content portfolio on social media
Practise using editing tools and scheduling platforms
Analyse what makes successful content work
Attend open days to explore digital labs and media facilities
Wider Reading
Digital Marketing Strategy — Simon Kingsnorth
Foundation for understanding social media within wider digital marketing.The SOSTAC® Guide — PR Smith
Planning and management framework widely used in UK media courses.The Big Book of Social Media — Robert Fine (ed.)
A collection of expert insights on platforms and audience engagement.Contagious — Jonah Berger
For understanding message virality and social sharing.Organic Social Media — Jenny Li Fowler
Intro practical guide for everyday content management.