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A tourist train through the mountains.

Tourism Management BA/BSc

Study of how the tourism industry operates, focusing on travel, destination management, sustainable development, customer experience, and the business strategies behind global tourism services.

Is this for you?

This degree could suit you if you:

  • Enjoy travel and tourism

  • Like working with people

  • Want a global career

  • Are interested in hospitality and events

  • Are organised and outgoing

Popular Career Fields

Hospitality & Tourism

Events & Entertainment

Government & Public Sector

Transport & Logistics

Your Personality Might Be:

Culturally curious

Events & Entertainment

Organized planner

People skills

What is it?

What is a Tourism Management degree?

A Tourism Management degree explores how destinations, attractions, travel companies, and tourism organisations create and deliver experiences to travellers.


You’ll learn about tourism development, marketing, sustainability, customer behaviour, and global tourism trends, as well as how to manage operations within hospitality, travel, events, and cultural sectors.


The programme blends business knowledge with practical industry insight, preparing students for diverse roles in one of the world’s largest service industries.


It is ideal for those who enjoy travel, culture, people-focused work, and dynamic international environments.


Why study Tourism Management?


If you're passionate about travel, global cultures, and customer experience, this degree provides a varied and internationally focused pathway.
It helps you understand:

  • How tourism destinations are developed and managed

  • How marketing and branding attract visitors

  • How cultural experiences are designed and delivered

  • How sustainability influences tourism planning

  • How global trends, technology, and economic factors shape travel demand

Tourism Management is both creative and strategic, offering pathways across many related industries.


Andalucian souvenirs for tourists.

Course Summary

Study of how the tourism industry operates, focusing on travel, destination management, sustainable development, customer experience, and the business strategies behind global tourism services.

What you'll study

You'll explore topics such as:


  • Tourism development and destination management

  • Travel and tourism marketing

  • Visitor experience and customer behaviour

  • Sustainable tourism and environmental impact

  • Tourism operations, planning, and policy

  • Global tourism trends, technology, and cultural tourism

Explore More Courses

Skills You'll Gain

A Tourism Management degree helps you build both problem-solving and creative skills, including:

Customer experience and cultural awareness – enabling you to design and evaluate meaningful tourism experiences.


Marketing and promotional skills – helping you attract visitors and communicate destination value effectively.


Strategic and operational planning – supporting the management of tourism resources, services, and destinations.


Research and data analysis – allowing you to understand tourism trends and evaluate market performance.


Communication and teamwork – preparing you to work with diverse stakeholders across the tourism industry.

Explore Uni Open Days

Open Day Calendar

Pathways, Placements and Work Experience

CAREERS

Career Pathways

Tourism Management  graduates can go on to work in:

  • Destination marketing and tourism development

  • Travel agencies, tour operations, and holiday planning

  • Hotel, resort, and visitor attraction management

  • Events, festivals, and cultural tourism

  • Aviation, cruise lines, and transport sectors

  • Sustainable tourism and policy consulting

Work Experiences & Placements

Opportunities may include:

  • Tourism boards and destination management organisations

  • Travel agencies and tour operators

  • Hotels, resorts, and visitor attractions

  • Cultural institutions, museums, and heritage sites

  • Events, festivals, and leisure organisations

  • International placements with tourism or hospitality companies

Experience is highly valued in the tourism sector.

Salary Profile

Coming soon

Qualifications, Personal Satement, What to do Next?

AM I ELIGIBLE?

Entry Requirements

A-levels or equivalent. Most universities accept a broad range of subjects. Business, Geography, Travel & Tourism, Hospitality, Modern Languages, or History are beneficial.

Personal Statement Tips

  • Show enthusiasm for travel, culture, people, or destinations that inspire you.

  • Mention relevant experiences such as volunteering, hospitality work, or event involvement.

  • Reflect on tourism trends or sustainability issues you find interesting.

  • Highlight communication, teamwork, organisation, and customer-focus.

What to do Next

  • Explore programmes offering field trips, placements, or international exchange.

  • Consider pathways in hospitality, events, sustainability, or digital tourism.

  • Stay updated on travel trends and global tourism developments.

Uni student

Not sure what to study?

Alternatives to Degrees

Internships
Short Courses
Apprenticeships
Apprenticeships

Wider Reading


  • Tourism: Principles, Practices, Philosophies – Charles R. Goeldner & J.R. Brent Ritchie
    A foundational textbook exploring global tourism structures and concepts.

  • Overbooked – Elizabeth Becker
    A critical and engaging look at the impact of global tourism.

  • Sustainable Tourism – David Weaver
    An essential text on balancing tourism growth with environmental responsibility.

  • The Experience Economy – Pine & Gilmore
    A key resource for understanding how memorable experiences drive tourism and service industries.

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