Media Studies BA

Media Studies explores how media shapes society and culture, from film and television to digital platforms, advertising and journalism. A Media Studies degree combines theory with practical skills, giving you the tools to analyse media critically while also learning how to create content for today’s fast-changing industries.

Course Structure

Most Media Studies degrees last three years full time, with some universities offering a four-year option that includes a placement year or study abroad. Teaching is delivered through lectures, seminars, workshops and creative projects. Students often have access to media studios, editing suites and production equipment to develop their practical skills.

Typical Modules

Modules vary across universities, but common areas of study include:

Media theory and cultural studies

Film, television and popular culture

Digital media and social media analysis

Media industries and global communication

Journalism and news media

Advertising, branding and public relations

Radio, podcasting and broadcasting

Practical modules in video production, photography or digital design

Research methods and media criticism

In the final year, students usually complete an independent research project or a creative portfolio tailored to their interests.

Entry Requirements

Entry requirements differ by institution, but most universities look for:

• A levels or equivalent Level 3 qualifications such as BTECs, Access to HE Diplomas or the International Baccalaureate

• GCSEs in English at grade C/4 or above

• An interest in media, culture and communication

• Some universities may ask to see a portfolio of creative work, especially if the degree includes strong practical elements.

The Right Personality Fit

Media Studies suits students who are analytical, creative and curious about how media influences the world. Strong writing and communication skills are useful, as well as a critical eye for analysing cultural trends. The degree also appeals to students who enjoy practical content creation, such as film-making, design or digital media production. Adaptability and teamwork are valuable, since the media industry is fast-moving and collaborative.

Career Opportunities

Graduates of Media Studies degrees have a wide range of career options, including:

• Media researcher or analyst

• Broadcasting, film or TV production roles

• Journalism, publishing and digital content creation

• Advertising, marketing and public relations

• Social media management and communications

• Arts administration, cultural policy and education

• Many graduates also go on to postgraduate study in media, communications, film or related disciplines.

Typical Pay After Graduation

Salaries for Media Studies graduates vary depending on the career path. Entry-level roles in media production, journalism or marketing often start at £20,000 to £25,000. With experience, salaries typically rise to £30,000 to £40,000. Senior roles in broadcasting, communications or management can pay £45,000 to £60,000 or more, especially in major media organisations or creative agencies.