Public Relations BA

Public Relations (PR) is all about managing communication between organisations and their audiences. From shaping brand reputations to handling media relations and planning campaigns, PR professionals play a key role in influencing public perception. A PR degree equips you with strategic, creative and communication skills for a career in one of the most fast-paced and people-focused sectors of the media industry.

Course Structure

A PR degree usually lasts three years full time, with some universities offering a four-year option that includes a placement year or study abroad. The course blends academic theory with practical projects, often including live briefs from real organisations. Teaching methods include lectures, workshops, group projects and presentations, with strong emphasis on communication and campaign management.

Typical Modules

Modules vary by university, but you can expect to study:

• Principles of public relations and communication theory

• Media relations and press office management

• Digital PR, social media and influencer engagement

• Crisis communication and reputation management

• Event planning and campaign management

• Marketing, branding and corporate communications

• Journalism, writing and content creation

• Ethics, law and global perspectives in PR

• In the final year, students usually complete a dissertation or major campaign project that demonstrates both research and practical skills.

Entry Requirements

Entry requirements differ between institutions but generally include:

• A levels or equivalent Level 3 qualifications such as BTECs, Access to HE Diplomas or the International Baccalaureate

• GCSEs in English at grade C/4 or above

• Strong communication and writing ability

• Some universities may invite applicants to an interview or ask for examples of creative or written work.

The Right Personality Fit

This degree is well suited to students who are outgoing, persuasive and interested in media and communication. Strong writing skills and creativity are essential, along with the ability to think strategically. PR also requires adaptability, teamwork and resilience, as professionals often work under pressure and to tight deadlines. Students who enjoy problem-solving and relationship-building are likely to thrive.

Career Opportunities

Graduates of PR degrees can pursue careers such as:

• Public relations officer or consultant

• Media relations manager

• Corporate communications executive

• Digital and social media strategist

• Event manager or campaign coordinator

• Press officer or political communications advisor

• PR professionals work in agencies, in-house communication teams, government departments, charities, media companies and international organisations.

Typical Pay After Graduation

Entry-level PR roles in the UK usually pay between £20,000 and £25,000. With a few years of experience, salaries typically rise to £30,000 to £40,000. Senior roles such as PR manager or account director can command £45,000 to £60,000, with higher salaries possible in large agencies or international companies.