Media & Communications BA

Media and Communications is the study of how information, ideas, and stories are created, shared, and consumed across different platforms. It explores traditional media such as television, film, and journalism, alongside new and digital media including social media, online communication, and emerging technologies.

A Bachelor of Arts (BA) in Media and Communications combines theory and practice, helping students understand how media shapes culture, politics, and society while developing creative and analytical skills for working in the media and communication industries.

Why Study Media and Communications?

There are many reasons why students choose to study Media and Communications:

• An interest in how media influences public opinion, identity, and social change.

  
  

• A desire to work in creative industries such as journalism, broadcasting, or digital marketing.

  
  

• The opportunity to develop communication, research, and technical production skills.

  
  

• Insight into contemporary issues including media ethics, representation, and globalisation.

  
  

• Experience with hands-on media projects using professional equipment and software.

  
  

• A degree that provides strong transferable skills valued across many sectors.

Course Duration and Structure

In the UK, a BA in Media and Communications typically takes three years of full-time study. Some universities offer a four-year course that includes a placement year, a year abroad, or an integrated master’s degree (MA).

A typical course structure includes:

Year 1: Introduction to media theory, communication studies, and digital culture, along with practical modules in media production, writing, and visual communication.

Year 2: Intermediate study in media industries, journalism, film and television, social media, and global communication, with opportunities for creative projects.

Year 3: Advanced modules in media research, political communication, or branding and digital strategy, plus an independent dissertation or media project.

Students often have opportunities to undertake work placements, collaborate on creative productions, or contribute to student-run media outlets such as radio stations, newspapers, or podcasts.

Entry Requirements

Entry requirements vary between universities but generally include one of the following:

• A Levels: Including English, Media Studies, or a related humanities or social science subject.

  
  

• BTEC: A relevant Extended Diploma in Creative Media, Digital Production, or similar.

  
  

• International Baccalaureate (IB): Including Higher Level English or Humanities subjects.

  
  

• Other qualifications: Equivalent foundation or international programmes in arts, communications, or media.

  
  

• English language proficiency: Required for applicants whose first language is not English.

  
  

• Some universities may also ask applicants to demonstrate creative work or submit a personal statement showing engagement with media and culture.

Teaching and Assessment

Media and Communications degrees combine theoretical study with creative and practical learning. Students are taught through:

• Lectures, seminars, and workshops

  
  

• Practical media production classes

  
  

• Group projects and collaborative assignments

  
  

• Guest lectures from industry professionals

  
  

• Work placements or internships

  
  

• Assessment methods typically include:

  
  

• Essays and critical analyses

• Media production portfolios

  
  

• Presentations and pitches

  
  

• Examinations and reports

  
  

• A final-year dissertation or practical project

Skills You Will Develop

A BA in Media and Communications equips students with a wide range of professional and academic skills, including:

• Strong written and verbal communication skills.

  
  

• Understanding of media theory, culture, and global communication systems.

  
  

• Analytical and research skills for evaluating media content and audiences.

  
  

• Practical skills in digital production, editing, and visual storytelling.

  
  

• Critical thinking and creativity in content development.

  
  

• Teamwork, leadership, and project management abilities.

  
  

These skills are valuable in journalism, marketing, public relations, and a variety of creative and analytical roles.

Career Prospects

Graduates in Media and Communications can pursue careers in media, marketing, communications, and the creative industries. Some also continue into postgraduate study in journalism, digital media, or public relations.

Typical career paths include:

• Journalism and broadcasting

  
  

• Digital and social media management

  
  

• Marketing, advertising, and public relations

  
  

• Film, television, and video production

  
  

• Corporate communications and internal media roles

  
  

• Event management and brand communication

  
  

• Policy, research, and cultural analysis

  
  

• Teaching, academia, and media education

Employers value Media and Communications graduates for their ability to communicate effectively, analyse complex information, and adapt to the fast-changing digital landscape.

Tips for Prospective Students

• Stay informed about current affairs, media trends, and emerging technologies.

  
  

• Build a portfolio of creative work such as writing, photography, or video production.

  
  

• Learn to use digital tools such as Adobe Creative Cloud or video editing software.

  
  

• Gain experience through internships, volunteering, or student media outlets.

  
  

• Engage critically with news, films, and social media to understand how messages are constructed and received.

  
  

• Network with professionals at media events and online communities.

  
  

Course Variations

Universities may offer several related or specialised degrees in this field, such as:

• Media and Communications (General): Covering all aspects of media theory and practice.

  
  

• Journalism and Media: Focused on news production, reporting, and storytelling.

  
  

• Digital Media and Communication: Emphasising social media, design, and online content.

  
  

• Film, Television, and Media Studies: Combining creative production with critical analysis.

  
  

• Public Relations and Media: Concentrating on strategic communication and branding.

  
  

• Media, Culture, and Society: Exploring the sociological impact of media.

  
  

• Year Abroad or Placement Year: Offering opportunities for international study or professional experience.

Recommended Wider Reading for Aspiring Media and Communications Students

For those considering or beginning a degree in Media and Communications, the following books and resources provide valuable background knowledge and inspiration:

• “Understanding Media: The Extensions of Man” by Marshall McLuhan – A classic text on how technology shapes communication.

  
  

• “Media and Society” by David Croteau and William Hoynes – An accessible introduction to media studies.

  
  

• “Convergence Culture” by Henry Jenkins – A key work exploring media participation and digital culture.

  
  

• “Amusing Ourselves to Death” by Neil Postman – A critical look at media’s role in shaping public discourse.

  
  

• “Digital Media: A Very Short Introduction” by Gillian Doyle – A concise overview of the modern media landscape.

  
  

• The Guardian Media and BBC Academy websites – Offer insights into journalism, broadcasting, and digital careers.

  
  

• Media Week and Campaign – For updates on media trends, technology, and creative industry developments.