Media and Communications BA
Study of how media shapes communication, culture, and society, combining analysis, creativity, and digital skills.
YOUR PERSONALITY MIGHT BE:
Media-literate
Strategic thinker
Clear communicator
Digitally aware
POPULAR CAREER FIELDS
Media & Broadcasting
Advertising & Marketing
Public Relations
Digital Media & Technology
Is this for you?
Media and Communications BA
Is this for you?
WHAT IS IT?
Study of how media shapes communication, culture, and society, combining analysis, creativity, and digital skills.
CAREER OPTIONS
CURRENT APPRENTICESHIPS, INTERNSHIPS & WORKPLACES
Internships
Apprenticeships
Uni Open Days
FIND OUT MORE
About the Course
What Is a Media and Communications Degree?
Media and Communications explores how information is created, shared, and understood across different media platforms. You will study how media influences people, how communication works in society, and how digital technologies shape culture and behaviour. Many courses include practical skills such as filming, editing, writing, and social media creation.
Why Study Media and Communications?
If you enjoy understanding how media works, discussing current trends, or creating content, this degree offers a flexible and wide ranging route into modern communication careers. It suits students who are curious about culture and who want to combine creativity with analytical thinking.Most degrees cover:
Media theory and communication studies
Digital media and social platforms
Journalism, writing, and storytelling
Global media and cultural studies
Audience research and media ethics
Visual communication and design
Film, television, and digital cultures
You may specialise in areas such as political communication, digital marketing, public relations, data journalism, screen studies, or content creation.
Media Analysis – examining how media messages influence audiences, culture, and society.
Digital Communication – creating content for social, web, and multimedia platforms.
Research Skills – analysing media trends, audiences, and communication processes.
Professional Writing – producing clear, persuasive written and visual communication.
Strategic Messaging – shaping communication to meet organisational or audience goals.
A-levels or equivalent. Most universities accept a broad range of subjects. Media Studies, English, Sociology, Psychology, Politics, or Business are beneficial.
Explain why you are interested in media and communication
Mention any content creation, writing, social media, or school media roles
Highlight creativity, curiosity, and communication skills
Show awareness of media trends and cultural issues
Some universities may ask for a writing sample or invite you to an informal interview.
Media/Society: Industries, Images, and Audiences — David Croteau & William Hoynes
Introduces how media institutions, representations, and audiences shape culture and communication.The Media Student’s Book — Gill Branston & Roy Stafford
A broad, student-friendly guide to media industries, texts, audiences, and meanings.Communication Theories: Origins, Methods, Uses — Werner J. Severin & James W. Tankard
A clear introduction to the major theories explaining how communication works in society.Cultural Studies: Theory and Practice — Chris Barker
Explores key concepts in cultural identity, power, representation, and media influence.Understanding Media — Marshall McLuhan
Classic exploration of how media technologies shape human perception and social interaction.
Follow media trends, journalism, and digital content creators
Try writing reviews, articles, or content for school or online platforms
Experiment with video or audio production
Attend open days to compare facilities and course focuses
Journalism - Reporter, editor, broadcast journalist, investigative journalist
Public Relations - PR consultant, communications manager, crisis communications specialist
Marketing & Advertising - Copywriter, brand manager, creative strategist, media planner
Social Media Management - Content creator, social media strategist, community manager
Broadcasting - TV/radio presenter, producer, researcher, production assistant
Digital Content Creation - YouTuber, podcaster, influencer, content producer
Film & TV Production - Director, producer, editor, cinematographer, scriptwriter
Corporate Communications - Internal communications, employee engagement, corporate affairs
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