Advertising BA
Study of how brands create messages, design campaigns, and communicate with audiences, combining creativity, strategy, and digital skills to prepare you for careers in advertising, media, and creative industries.
YOUR PERSONALITY MIGHT BE:
Creative thinker
Persuasive communicator
Consumer-aware
Innovative mindset
POPULAR CAREER FIELDS
Advertising & Marketing
Digital Media & Technology
Branding & Communications
Media & Broadcasting
Is this for you?
Advertising BA
Is this for you?
WHAT IS IT?
Study of how brands create messages, design campaigns, and communicate with audiences, combining creativity, strategy, and digital skills to prepare you for careers in advertising, media, and creative industries.
CAREER OPTIONS
CURRENT APPRENTICESHIPS, INTERNSHIPS & WORKPLACES
Internships
Apprenticeships
Uni Open Days
FIND OUT MORE
About the Course
What Is an Advertising Degree?
Advertising focuses on how ideas are turned into persuasive messages for brands. You will learn how to create campaigns, develop concepts, understand audiences, and produce content for print, digital, social media, and broadcast platforms.Why Study Advertising?
If you enjoy creativity, design, writing, and understanding what makes people pay attention, this degree offers a practical route into the fast moving world of creative communication. It suits students who like problem solving, teamwork, and thinking visually.Most Advertising degrees cover:
Creative concept development
Copywriting and visual communication
Branding and consumer behaviour
Digital advertising and social media
Campaign planning and strategy
Market research and audience insight
Graphic design and multimedia production
You may specialise in areas such as film and video advertising, art direction, digital storytelling, influencer marketing, or global advertising.
Creative Concept Development – generating original ideas for campaigns and brand messaging.
Copywriting Skills – crafting persuasive, engaging written content for different audiences.
Brand Strategy Insight – understanding market positioning, consumer behaviour, and brand identity.
Digital Media Production – creating visuals, social content, and multimedia ads using modern tools.
Campaign Planning – designing, executing, and evaluating advertising campaigns across platforms.
A-levels or equivalent. Most universities accept a broad range of subjects. English, Media Studies, Art, Psychology, Business, or Sociology are beneficial.
Explain why you enjoy creativity and communication
Mention any experience creating social media content, design work, or writing
Highlight teamwork, problem solving, and curiosity about how brands communicate
Show awareness of advertising trends and audience behaviour
You may be invited to an interview or portfolio review.
Ogilvy on Advertising — David Ogilvy
Timeless principles and insights from a pioneer of modern advertising.Hey, Whipple, Squeeze This — Luke Sullivan & Edward Boches
A witty, practical guide to creative advertising and idea development.Contagious: Why Things Catch On — Jonah Berger
Explains why some ads and ideas spread — excellent for modern marketing thinking.Advertising and Promotion: An Integrated Marketing Communications Approach — George E. Belch & Michael A. Belch
A clear introduction to integrated advertising, IMC, and campaign strategy.The Copywriter’s Handbook — Robert W. Bly
Practical guidance on writing effective, persuasive copy across media.
Build a creative portfolio through design, writing, or digital projects
Follow advertising campaigns and analyse what makes them effective
Join creative clubs or media societies
Attend open days to explore studios and creative facilities
Art Director - Art director, creative director, senior art director, associate creative director
Copywriter - Copywriter, creative copywriter, senior copywriter, copy chief
Creative Director - Creative director, executive creative director, chief creative officer, creative lead
Account Executive - Account executive, account manager, client services executive, advertising account handler
Media Planner - Media planner, media buyer, media strategist, media planning manager
Brand Strategist - Brand strategist, planning strategist, strategic planner, brand consultant
Creative Strategist - Creative strategist, creative planner, strategy director, insights planner
Campaign Manager - Campaign manager, advertising campaign manager, integrated campaigns manager, advertising project manager
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