Marketing & Public Relations BA
Study of how organisations build their brand, communicate with audiences, and promote products or messages, combining marketing strategy with public relations skills for careers in media, business, and creative industries.
YOUR PERSONALITY MIGHT BE:
Strategic communicator
Relationship builder
Creative thinker
Brand-aware
POPULAR CAREER FIELDS
Advertising & Marketing
Public Relations
Digital Media & Technology
Branding & Communications
Is this for you?
Marketing & Public Relations BA
Is this for you?
WHAT IS IT?
Study of how organisations build their brand, communicate with audiences, and promote products or messages, combining marketing strategy with public relations skills for careers in media, business, and creative industries.
CAREER OPTIONS
CURRENT APPRENTICESHIPS, INTERNSHIPS & WORKPLACES
Internships
Apprenticeships
Uni Open Days
FIND OUT MORE
About the Course
What Is a Marketing and Public Relations Degree?
Marketing and Public Relations brings together two connected areas. Marketing focuses on understanding audiences, promoting products or services, and shaping consumer behaviour. Public Relations focuses on managing reputation, communicating clearly, and building positive relationships with the public and media. Together, they provide a complete foundation in communication and strategy.
Why Study Marketing and Public Relations?
If you enjoy creativity, planning, communication, or understanding why people make decisions, this degree offers a flexible route into many industries. It suits students who want a blend of creative thinking, analytical skills, and digital communication.
Most degrees cover:
Marketing theory and consumer behaviour
Public relations and media communication
Digital marketing and social media
Branding and visual communication
Campaign planning and strategy
Writing for media and content creation
Event management and promotion
Later in your degree, you may specialise in areas such as advertising, influencer marketing, corporate communications, international marketing, or crisis management.
Brand Communication – crafting clear, engaging messages that strengthen brand identity.
Campaign Development – planning and executing marketing and PR campaigns across multiple platforms.
Digital Marketing Skills – creating social media content, analysing engagement, and managing online presence.
Public Relations Strategy – building media relationships, writing press materials, and managing reputation.
Audience Insight – understanding target markets and tailoring messages to influence behaviour.
A-levels or equivalent. Most universities accept a broad range of subjects. Business, Marketing, English, Media Studies, Psychology, or Sociology are beneficial.
Explain why you are interested in marketing and communication
Mention any experience managing social media, promoting events, or creating content
Highlight creativity, organisation, teamwork, and problem solving
Show awareness of how marketing and PR influence public opinion and behaviour
Interviews are optional and depend on the university.
The New Rules of Marketing & PR — David Meerman Scott
A modern, practical guide to digital marketing and content-driven PR that’s useful for campaigns and engagement.Spin Sucks — Gini Dietrich
Clear overview of modern PR practice including reputation management and crisis handling. (Recommended PR reading in professional lists.)Public Relations and the Social Web — David Phillips & Philip Young
Introduction to PR strategies in the digital era and how social platforms change communications.Marketing Communications: Integrating Offline and Online — Paul Russell Smith & Ze Zook
Intro to traditional and digital marketing communication concepts with real examples.Contagious: Why Things Catch On — Jonah Berger
A highly readable explanation of why some ideas and content spread — ideal foundational reading for modern marketing strategy.
Build experience by managing social media for a school club or project
Volunteer to promote events or help with fundraising campaigns
Start a blog or create digital content to practise communication skills
Attend open days to compare course facilities and industry links
PR Consultant - PR consultant, public relations consultant, PR advisor, communications consultant
Communications Manager - Communications manager, PR manager, corporate communications manager, head of communications
Marketing Manager - Marketing manager, brand manager, marketing executive, digital marketing manager
Account Executive - Account executive (PR), account manager, client services manager, PR account handler
Media Relations - Media relations officer, press officer, media coordinator, media manager
Brand Manager - Brand manager, brand communications manager, brand strategist, product manager
Campaign Manager - Campaign manager, PR campaign manager, integrated campaigns manager, marketing campaigns lead
Crisis Communications - Crisis communications specialist, issues manager, reputation manager, crisis PR consultant
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