Public Relations BA
Study of how organisations communicate with the public, combining creativity, strategy, and communication skills to prepare you for roles in PR, media, branding, and corporate communication.
YOUR PERSONALITY MIGHT BE:
Relationship builder
Strategic thinker
Crisis-calm
Persuasive communicator
POPULAR CAREER FIELDS
Public Relations
Advertising & Marketing
Government & Public Sector
Charity & NGO Sector
Is this for you?
Public Relations BA
Is this for you?
WHAT IS IT?
Study of how organisations communicate with the public, combining creativity, strategy, and communication skills to prepare you for roles in PR, media, branding, and corporate communication.
CAREER OPTIONS
CURRENT APPRENTICESHIPS, INTERNSHIPS & WORKPLACES
Internships
Apprenticeships
Uni Open Days
FIND OUT MORE
About the Course
What Is a Public Relations Degree?
Public Relations focuses on managing an organisation’s reputation and building positive relationships with audiences. You will learn how to create messages, plan campaigns, write for media, work with journalists, and respond to public events or crises.
Why Study Public Relations?
If you enjoy communication, creativity, problem solving, and working with people, this degree offers a modern and versatile route into the media and communications industry. It suits students who like writing, planning, and understanding public opinion.
Most Public Relations degrees cover:
PR theory and practice
Media relations and press writing
Crisis communication
Strategic communication planning
Social media and digital communication
Branding and reputation management
Event management and campaign design
You may specialise in areas such as corporate communications, political PR, influencer marketing, global media, or digital content creation.
Strategic Communication – crafting clear, persuasive messages for target audiences.
Media Relations – working with journalists, writing press releases, and managing media coverage.
Reputation Management – handling public image, crisis communication, and stakeholder expectations.
Content Creation – producing engaging copy, social media posts, and campaign materials.
Campaign Planning – designing and evaluating PR strategies to support brand or organisational goals.
A-levels or equivalent. Most universities accept a broad range of subjects. English, Media Studies, Business, Marketing, Psychology, or Sociology are beneficial.
Explain why you enjoy communication, media, or public speaking
Mention any writing, social media, volunteering, or event roles
Highlight teamwork, creativity, and problem solving
Show an awareness of how PR influences reputation and public opinion
You may be invited to an interview, but not all universities require one.
The Public Relations Handbook — Alison Theaker
Practical overview of PR functions, planning, and ethics.Spin Sucks — Gini Dietrich
Contemporary perspective on reputation and communication.The New Rules of Marketing & PR — David Meerman Scott
Connects traditional PR with digital and social media.Public Relations: Strategies and Tactics — Wilcox & Cameron
Widely used academic intro covering PR planning and media relations.This is PR: The Realities of Public Relations — Newsom, Turk & Kruckeberg
Practical insights into PR careers, practice, and planning.
Build experience by running social media for a club or project
Volunteer at events or community organisations
Start a blog, write articles, or practise press release writing
Attend open days to find courses with strong industry links
PR Consultant - PR consultant, public relations consultant, PR advisor, communications consultant
PR Account Manager - PR account manager, client services manager, account director, senior account manager
Media Relations Officer - Media relations officer, press officer, media coordinator, media manager
Communications Manager - Communications manager, PR manager, corporate communications manager, head of PR
Press Officer - Press officer, media officer, press secretary, communications officer
Crisis Communications - Crisis communications specialist, issues manager, reputation manager, crisis PR manager
Corporate Affairs - Corporate affairs manager, public affairs manager, external relations manager, stakeholder engagement manager
PR Director - PR director, head of PR, communications director, public relations director
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