Social Media Management BA/BSc
Study of how social media platforms are used to create content, build brands, and engage audiences, combining creativity, analytics, and communication skills to prepare you for careers in digital marketing, content creation, and online communication.
YOUR PERSONALITY MIGHT BE:
Platform-savvy
Creative strategist
Data-aware
Community-focused
POPULAR CAREER FIELDS
Digital Media & Technology
Advertising & Marketing
E-commerce & Retail
Public Relations
Is this for you?
Social Media Management BA/BSc
Is this for you?
WHAT IS IT?
Study of how social media platforms are used to create content, build brands, and engage audiences, combining creativity, analytics, and communication skills to prepare you for careers in digital marketing, content creation, and online communication.
CAREER OPTIONS
CURRENT APPRENTICESHIPS, INTERNSHIPS & WORKPLACES
Internships
Apprenticeships
Uni Open Days
FIND OUT MORE
About the Course
What Is a Social Media Management Degree?
Social Media Management focuses on the tools, strategies, and techniques used to run successful social media accounts. You will study digital content creation, audience engagement, branding, analytics, and online communication. Some courses have a more technical or data-focused approach which leads to a BSc route.
Why Study Social Media Management?
If you enjoy creating content, analysing trends, and understanding how people behave online, this degree offers a direct route into one of the fastest growing career areas. It suits students who are creative, organised, and comfortable using technology.
Most Social Media Management degrees cover:
Social media strategy and planning
Content creation for digital platforms
Brand communication and digital storytelling
Audience engagement and community management
Analytics, insights, and performance tracking
Digital marketing fundamentals
Influencer culture and online identities
You may choose areas such as video editing, photography, advertising, digital journalism, online reputation management, or campaign development.
Content Creation – producing engaging posts, graphics, videos, and stories for multiple platforms.
Analytics & Insights – interpreting social media data to track performance and guide strategy.
Digital Strategy – planning effective campaigns to grow reach, engagement, and brand awareness.
Community Management – interacting with audiences, handling feedback, and building online communities.
Platform Expertise - understanding algorithms, trends, and best practices across major social networks.
A-levels or equivalent. Most universities accept a broad range of subjects. Business, Marketing, Media Studies, English, Psychology, Computing, or Communications are beneficial.
Explain your interest in social media and digital communication
Mention any content creation experience, such as TikTok, Instagram, YouTube, or blogs
Highlight creativity, organisation, writing skills, and analytical thinking
Show awareness of trends, audience behaviour, and digital culture
Some courses may ask to see a portfolio of content.
Digital Marketing Strategy — Simon Kingsnorth
Foundation for understanding social media within wider digital marketing.The SOSTAC® Guide — PR Smith
Planning and management framework widely used in UK media courses.The Big Book of Social Media — Robert Fine (ed.)
A collection of expert insights on platforms and audience engagement.Contagious — Jonah Berger
For understanding message virality and social sharing.Organic Social Media — Jenny Li Fowler
Intro practical guide for everyday content management.
Build your own content portfolio on social media
Practise using editing tools and scheduling platforms
Analyse what makes successful content work
Attend open days to explore digital labs and media facilities
Social Media Manager - Social media manager, social media lead, head of social, social media director
Community Manager - Community manager, community lead, online community manager, engagement manager
Social Media Strategist - Social media strategist, social strategy manager, digital engagement strategist, social planning lead
Content Manager - Content manager, social content manager, content strategist, editorial manager
Social Media Analyst - Social media analyst, social insights manager, analytics specialist, social performance manager
Digital Marketing Manager - Digital marketing manager, digital strategist, online marketing manager, performance marketing lead
Influencer Manager - Influencer manager, creator partnerships manager, talent manager (social), ambassador program lead
Brand Manager - Brand manager (social), social brand lead, digital brand manager, online brand strategist
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